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Research using fMRI shows that the pleasure centers of the brain respond more strongly when rewards are unexpected.¹ Surprise yourself and reward your medial orbitofrontal cortex by using 2022 funds to procure human samples for a 2023 study. The data suggest your future self will also likely benefit from the delayed gratification.² |
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![]() 60,000+ Diverse Network of Healthy & Diseased Donors |
![]() Comprehensive Donor Data |
![]() Specified I/E criteria |
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Chat with a Sanguine Study Specialist to find out whether a prospective, patient-centric preclinical or clinical study purchased in 2022 will accelerate your research in 2023. |
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¹Berns GS, et al. (2001) Predictability modulates human brain response to reward. J Neurosci. 21(8):2793-2798. |
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